Why Employee Engagement Matters and How to Measure It

Employee engagement is more than just job satisfaction—it’s about motivation, commitment, and a genuine connection to work and the organization. Engaged employees perform better, stay longer, and contribute to a positive workplace culture, which ultimately has a beneficial impact on a business’s success.

However, according to a recent Gallup survey, employee engagement in the U.S. has dropped to its lowest level in nearly a decade. This downward trend should be a wake-up call for employers: disengaged employees lead to lower productivity, reduced morale, and higher turnover.

So, what can businesses do to assess and improve engagement? One of the most effective tools we recommend is an Employee Engagement Survey.

What is an Employee Engagement Survey?

An Employee Engagement Survey is a structured way to measure how your employees feel about their work, leadership, and overall employment experience. It provides valuable insights into what’s going well and what needs improvement.

According to Gallup’s research, the key drivers of engagement include:

• Feeling valued and recognized for contributions
• Having clear expectations and the resources to succeed
• Opportunities for growth and development
• A strong connection to a company’s leadership and mission
• A culture that prioritizes employee well-being

By measuring these factors, an engagement survey helps businesses identify pain points and take targeted action to improve workplace satisfaction.

Why Measure Engagement?

Implementing an engagement survey can lead to tangible business improvements, including higher productivity, reduced turnover, a better customer experience, and a stronger company culture. If you’re not measuring your organization’s engagement, you’re missing out on crucial data that could transform your workforce.

At Orchard HR, we can help businesses conduct customized engagement surveys to gain real insights, turn survey results into actionable recommendations, and help implement strategic solutions. Employee engagement isn’t just a buzzword—it’s a critical factor in business success. If you want to build a stronger, more motivated team, start by measuring engagement.